Scholarship and Sponsorship
2025 C.A.L.L.E. DE AZ, our unwavering passion lies in nurturing the dreams of the youth within our vibrant community. We firmly believe that education is the key to unlocking a brighter future. That's why we've committed a portion of the proceeds from our annual event to create the CALLE DE AZ Scholarship Fund.

2025 SCHOLARSHIP C.A.L.L.E. de Arizona Scholarship Criteria
**Eligibility Requirements :**
- 1. Open to any student who can demonstrate an impact on or commitment to the Latino Community
- 2. The applicant must be currently enrolled full-time in an undergraduate program or planning to enroll in the fall of 2025 at one of the Arizona State universities, in person or virtually.
- 3. The applicant must maintain a minimum cumulative GPA of 3.0.
**Application Deadline:**
- -February 24, 2025
**Application Materials :**
- Applicants must submit the following materials for consideration:
- 1. **Completed Application Form:** A fully filled out scholarship application form.
- 2. **Unofficial School Transcripts:** Copies of unofficial transcripts from the applicant's current educational institution.
-
3. **Three Letters of Recommendation:** -
1. Academic Letter: A recommendation from a current or recent academic instructor or professor.
1. Personal Letter: A letter from someone who can speak to the applicant’s character and personal qualities.
1. Professional Letter: A recommendation from a current or recent employer or supervisor (if applicable). - 4. **Essay Submission:** Applicants must submit a well-written essay on the following topic: The Importance of Community, Cultural Diversity. The essay should discuss the significance of cultural diversity within a community and explain how it contributes to society’s well-being and growth. How will you impact or contribute to the Latino Community. Essays must be double-spaced, at least 500 words, and submitted as a Word document.
**Scholarship Awards and Presentation:**
- Three (3) scholarships, each worth $1,000, will be awarded. Scholarship recipients will be announced and presented with their awards at the Second Annual Phoenix Mariachi and Folklórico Festival on Saturday, March 8, 2025, at The Herberger Theater Center. Winners must be present to receive their scholarship.
**Submission Instructions:**
All application materials should be submitted via email to [email protected] by the specified deadline

Sponsorship Packages for 2nd Annual Phoenix Mariachi and Folklorico Festival
Each sponsorship package offers unique opportunities for your organization to support and be recognized during this culturally enriching event. We are open to customizing these packages to better suit your specific needs and preferences. For more information on Sponsorship please contact
Laurene Austin – Director of Development and Marketing
602.254.7399 x 105
[email protected]
SPONSORSHIP LEVELS - MEDIA
PLATINUM SPONSOR
$
25,000
The Platinum Sponsorship is exclusive for one company/individual.
-
• Eight tickets to Mariachi Festival
-
• Eight tickets to VIP Reception
-
• Ad displayed on lobby screen during festival
-
•Logo placement and link on website production page
-
• Logo placement in program
-
• Logo placement on performance posters
-
• Banner ad in two Herberger Theater Spotlight eNewsletters
-
• Logo placement in four Spotlight eblasts
-
• Recognition on HTC Facebook & Instagram pages
-
• Logo placement in promotional videos
-
• Mention in production press releases
-
• Private backstage tour for up to 10 guests*
-
• Four parking vouchers
-
•Four buy one, get one beverage vouchers
-
•Cocktail named after your company (available during festival)
-
• Opportunity to utilize Bob's Spot Gallery Lounge for one private event for which the license fee will be waived. Based on availability: additional fees may apply.
-
• Invitation to special preview announcement of the Herberger Theater 2024-2025 Season
GOLD SPONSOR
$
15,000
-
• Four tickets to Mariachi performance
-
• Four tickets to VIP reception
-
• Logo placement and link on website production page
-
• Logo placement on performance posters
-
• Banner ad in one Herberger Theater Spotlight eNewsletter
-
• Logo placement in two Spotlight eBlasts
-
• Recognition on HTC Facebook & Instagram pages
-
•Mention in production press releases
-
•Two parking vouchers
SILVER SPONSOR
$
10,000
-
• Four tickets to Mariachi Festival
-
•Two tickets to VIP Reception
-
• Logo placement and link on website production page
-
• Banner ad in one Herberger Theater Spotlight eNewsletter
-
• Logo placement in one Spotlight eBlast
-
• Recognition on HTC Facebook & Instagram pages
-
• Mention in production press releases
-
•Two parking vouchers
-
•Two buy one, get one beverage vouchers
BRONZE SPONSOR
$
5,000
-
• Four tickets to Mariachi Festival
-
• Logo placement and link on website production page
-
• Logo placement in one Spotlight eBlast
-
• Recognition on HTC Facebook & Instagram pages
-
• One parking voucher
-
• One buy one, get one beverage voucher
PATRON SPONSOR
$
2,500
-
• Two tickets to Mariachi Festival
-
•Logo placement and link on website production page
-
• One parking voucher
-
• One buy one, get one beverage voucher
Your generous sponsorship will not only promote your brand but also contribute to a special scholarship fund and the success of the Annual Mariachi and Folklórico Festival, celebrating Hispanic heritage in our community. Thank you for your support!